About Us

Control is a Tunisian-born streetwear brand forged from the vision of two childhood friends, united by their passion for city streets and a drive to create an authentic style. Inspired by the raw energy of urban alleys and the courage of those raised among concrete and graffiti, Control celebrates strength, solidarity, and true street spirit.

Each piece is crafted for resilient souls—those who face life boldly, build unbreakable bonds, and wear their roots with pride. Our sturdy cuts, carefully selected fabrics, and bold graphics tell a story of unity and self‑expression.

At Control, we believe the streets shape character: they teach loyalty, mutual support, and respect for the unspoken codes that bind a community. Our mission? To equip free‑spirited, determined individuals with streetwear that’s both sleek and defiant—a reflection of identities forged through action and creativity.